THE NEW SHINE ICON
The first Dior shine lipstick designed like a fashion accessory, with a formula now composed of 90%* natural-origin ingredients, housed in a new ultra-couture and refillable case.
A NEW REFILLABLE AND ULTRA-COUTURE CASE
Housed in a black vinyl lacquered case, embossed with the Dior Oblique logo, and topped with a silver pearl. The Dior Addict shine lipstick becomes an essential fashion accessory.
ANYA, SHARON AND JISOO INVITE YOU TO DISCOVER THE NEW DIOR ADDICT LIPSTICK
The new Dior Addict femininity is represented by three women, each with a powerful personality and distinctive aura. A couture campaign that invites each of us to shine with our own radiance and identity.
A new formula composed of 90%* natural-origin ingredients and infused with jasmine floral wax for 24 hours** of hydration and 6 hours*** of vinyl shine.
As part of the Dior eco-design approach, the new icon of shine lipstick is refillable to reduce its environmental impact. The black version uses some 34% less fossil fuels, 36% less greenhouse gases, and 47% less water**** to produce.
* Amount calculated based on the ISO 16128-1 and ISO 16128-2 standard. The remaining ingredients contribute to the formula’s performance, sensory appeal and stability.
** Instrumental test on 10 subjects.
*** Clinical test on 25 subjects.
**** Life cycle comparison of the packaging of 2 Dior Addict non-refillable lipsticks, and 1 refillable Dior Addict lipstick and 1 refill.